Topic 3: Reflection

This week’s topic has really allowed me to piece together everything I have learnt in the module so far and begin to see a bigger picture. For example, the recap in my Topic 3 blog provided context to the issue with information learnt previously.

Now that we are officially half way through the module, I am glad to see myself improving my blog posts and building upon the feedback I have been provided in the past few weeks. Below is an outline of the aims I had for this week and how I managed (if I did at all) to achieve them.

How did I achieve my aims this week-
Figure 1: Self-produced using

I also saw an increase in innovative approaches to the task by other bloggers. Whilst admittedly I took a fairly straightforward approach, I was very interested to see other ideas I had not considered. In particular, Sharon discussed how to deal with online criticism which I hadn’t realised the importance of other people’s content about you when establishing your own professional profile. I also noticed how Brad highlighted the importance of developing a personal brand online, even offering advice on utilising creative programmes like to develop business cards. Personal branding was something I touched upon in my blog, but Brad’s ideas led me to rethink how I brand my Twitter profile. I decided to make it more professional and utilise the network of over 500 followers I have. The changes made can be seen in the image below.

Figure 2: Changes made to my Twitter profile after learning the importance of professional profiles online, self-produced using

In the final two weeks, I will really focus on developing my evaluative and analytical skills as well as immersing myself more in other non-course resources.

Links to my comments below:

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Topic 3: How can I develop an authentic professional profile online?

Before we begin discussing how to develop an authentic professional profile online, let’s have a quick recap of the relevant points from Topics 1 and 2:

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Figure 1: A recap of earlier topics discussed, self-produced.

In my previous blog post on Topic 2, I discussed the debate between digital experts about how important it is to develop an authentic online profile, instead of multiple or anonymous identities and personas. This week, I will focus on how to actually develop an professional profile in order to benefit from the professional side of social media and open up new opportunities including jobs.

Before developing an authentic professional profile, it’s important to understand why we should have one. This video demonstrates this nicely.

Use the following tips to develop your professional profile and make it authentic.

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Figure 2: An infographic to show the main ways to develop an authentic professional profile online, self-produced. Sources: The Huffington Post, JobVite, The Employable and BBC News.

Personally, I already have a great deal of experience in establishing professional profiles online. I work in Social Media Marketing and as a result, use Facebook, Twitter and LinkedIn to establish my ‘brand’ and promote the clients I work with including Virgin Media and The Economist. As a result, I am conscious about what I post in order to avoid any situations like the Justine Sacco case. Nik Nyman discusses the possibilities of using social media as a tool both in searching for jobs and recruiting, something I agree is now an essential part of the modern day job hunt. My LinkedIn profile has allowed me to have discussions with recruiters in my field, something that I know will definitely benefit me once I leave University and enter the job market. I would argue that utilising online profiles is now a vital part of job hunting and recruiting. Browsing a candidate’s authentic profile allows a recruiter to gain a more rounded view of the person, much more than a quick 30 second scan of a piece of paper can do. We are also seeing an increase in creative methods of job hunting, examples include Adam Pacitti who spent his last £500 on a billboard with a link to his website: With this new generation of job hunters and recruiters, it is important hunters keep up to date with technological and creative changes, therefore taking advantage of social media rather than simply relying on traditional CV and cover letter approaches.

For more reading on the subject, this article discusses the difference in how you promote yourself on Facebook and LinkedIn, whilst this article investigates the effect your social media profile can have on your recruitment opportunities.


BBC News, (2013). Job hunting: How to promote yourself online. Available at: [Accessed 11 Mar. 2017].

Caers, R. and Castelyns, V. (2010). LinkedIn and Facebook in Belgium: The Influences and Biases of Social Network Sites in Recruitment and Selection Procedures. Social Science Computer Review, [online] 29(4), pp.437-448. Available at: [Accessed 11 Mar. 2017].

Jobvite, (2014). Social Recruiting Survey. [online] Available at: [Accessed 11 Mar. 2017].

Joyce, S. (2015). 5 Reasons to Have a Photo in Your LinkedIn Profile. The Huffington Post. [online] Available at: [Accessed 12 Mar. 2017].

Morse, F. (2013). Jobseeker Adam Pacitti Spends £500 On London Billboard In Desperate Attempt To Find Work. The Huffington Post. [online] Available at: [Accessed 12 Mar. 2017].

Nyman, N. (2014). Using social media in your job search. [Blog] Web Science MOOC. Available at: [Accessed 11 Mar. 2017].

Ronson, J. (2015). How One Stupid Tweet Blew Up Justine Sacco’s Life. New York Times Magazine. [online] Available at: [Accessed 12 Mar. 2017].

Simpson, C. (2017). Why should I create an authentic professional profile online?. Available at: [Accessed 12 Mar. 2017].

The Employable. (2014). How blogging can help you get a job. [online] Available at: [Accessed 12 Mar. 2017].

van Dijck, J. (2013). ‘You have one identity’: performing the self on Facebook and LinkedIn. Media, Culture & Society, [online] 35(2), pp.199-215. Available at: [Accessed 11 Mar. 2017].

Image references:

Figure 1: Self-produced using

Figure 2: Self-produced using

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